Who is Midwest Shooting Center

We strive to be your go-to destination for expert firearms training, top-quality retail options, and exceptional range experiences.


Mission

We are dedicated to building a great company that positively impacts the lives of our employees, customers, and communities by revolutionizing the firearms industry through a modern, experience-driven, business model.

Vision

Our vision is to create a welcoming and inclusive environment where individuals of all backgrounds, regardless of firearms experience, feel empowered to learn, grow, and confidently develop their skills. We strive to be the leading resource for comprehensive training and membership, fostering a community of safety, progress, and personal achievement.

Values

Adapt to our customers needs

We are committed to finding solutions and adjusting to any situation that comes our way. Whether it's overcoming challenges, solving problems creatively, or staying calm during change, we’ll always find a way to ensure your experience is smooth and successful.

Collaborate with both our team and our customers

We believe in working together to achieve common goals. By breaking down barriers and helping each other, we create an environment where everyone’s skills are valued, and we elevate those around us. Our positive attitude and willingness to support others ensure that your experience is always top-notch.

Deliver exceptional experiences for all

We take full responsibility for delivering an exceptional experience. From the details that make your visit unique to continuously improving our services, we own every aspect of your journey with us. Our team is dedicated to maintaining high standards, ensuring you feel confident and valued every step of the way.

2024 Fast Facts


8
locations

In 2024, Midwest Shooting Center proudly operated 7 corporate and 1 franchise location across 5 states.


15,574
Members

Our community flourished with over 15,000 members joining in 2024!


56,363
Sessions

We held over 56,363 training sessions where we helped clients feel more comfortable and capable with their firearms.


122,193
Range Visits

More than 122,000 visitors embraced the fun of the range with us in 2024!

Our Journey

June 2016

founders


Midwest Shooting Center was founded by former United States Marine Corps Officers, David Sabo and Jeff Swinford. The business was started in June-2016 as an e-commerce retailer selling firearms through a basic website and various firearm auction sites. The business was met with immediate success

March 2017

MSC Ammo Stock


Expansion into a 2,000 square foot retail location soon followed in March of 2017. As their experience and customer following in the industry grew, it became apparent that there was an invisible barrier to entry for many customers (non-experts, specifically) due to many peers in the industry being perceived as outdated and intimidating. These industry norms presented an opportunity to provide a better experience for customers

April 2018

MSC Range


In April 2018, the decision was made to build an indoor range/retail location that had a broader commercial appeal than was typical in the industry. The concept was to be inviting, personable, and community-oriented. Rather than focusing just on retail product, this location was to have a range, experienced trainers, and other amenities required to break down the barriers to enter into the firearms industry

March 2019

MSC Lima


Midwest Shooting Center in Lima, Ohio opened in March 2019 with 1,000 active members on opening day. Through the immediate support the location received it became evident that providing a more approachable business model with surprisingly personable staff resonated with the community surrounding the facility

January 2023

MSC Toledo


We began our exciting venture into franchising. With a strong reputation for providing a high-quality shooting experience, Midwest Shooting Center is looking to expand its reach and bring its unique blend of exceptional customer service and state-of-the-art facilities to new markets across the country. By offering franchise opportunities, Midwest Shooting Center is poised to bring a new level of innovation and excellence to the shooting industry while providing aspiring entrepreneurs with a rewarding and profitable business opportunity.

2025

MSC Lima


Midwest Shooting Center proudly operates 9 locations open to the public and we're still growing! Stop in today and experience the difference for yourself.